I was driving home from work today when I heard this commercial on the local radio station.

It was about a husband and wife struggling to “create their family.” How they went to RinkyDink Hospital and tried so many unsuccessful rounds of IUI’s with no success. And then when they were “just about to give up hope,” they heard about the success that BigCity Hospital had with infertility. A year and one round of IVF later, they were ecstatically happy with their infant twins.

The commercial made infertility seem so easy.

It’s just too bad that the years of heartache and heartbreak that come with infertility can’t be packaged neatly into 30-second radio spot.